State the decisive outcome in one line, then name two guardrails that prevent waste: a budget cap and a time boundary. This compact pattern protects focus. A retail startup used it to choose email renovation over app redesign, doubling repeat purchases without burning their seasonal marketing funds.
If you cannot remember the numbers while commuting, they are too many or too fussy. Select two leading indicators and one lagging result, then define default frequencies. A founder taped these to a monitor and stopped dashboard diving, reclaiming hours for customer calls and actual product improvements.
Write three crisp assumptions, the single riskiest dependency, and one immediate action you will complete before noon tomorrow. Committing to a small action creates momentum and learning. A community manager used this to pilot a micro-event and discovered a sponsor segment they had overlooked for months.