Write a single, punchy statement that names your customer, the meaningful outcome you deliver, and how you’re uniquely equipped to deliver it. Edit ruthlessly until it fits on a sticky note. When your team can recite it unprompted, you have a compass that actually guides choices, trade-offs, and resource allocation.
Replace lists of tasks with two or three outcomes that undeniably matter within your current runway. Activities change; outcomes anchor. Use language any teammate or investor understands without a glossary. If a task does not map to an outcome on your page, strike it or defer it intentionally rather than letting it quietly drain momentum.
Your one-page strategy needs edges. Name customers you will not serve, features you will not build, and markets you will not chase this quarter. Clear lines create freedom to focus. Boundaries transform debates from abstract opinions into practical choices, preventing scope creep that looks ambitious but quietly erodes velocity and dilutes results.